Frames in South Edmonton

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Frames to Fit Your Style

At Total Focus Optometry, we know the difference stylish frames can make in your life. We don’t want any of our patients to settle on their frame design. Our team is here to help you find your perfect pair! 

Search through our various frames and lens brands below or visit our practice to see our full collection

Our Brands

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Blackfin

Lightweight titanium materials with Italian and Japanese styling cues abound in these perfectly crafted frames. Featuring quality and craftsmanship not seen by other brands, each pair is painstakingly manufactured in our Italian manufacturing facility and weighs in at 2.4 grams.

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Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

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David Spencer

David Spencer Eyewear is the ultimate style realization of a journey born in the heart of Minneapolis, Minnesota. Each frame in the collection is hand-designed, starting with sketches and color concepts that David personally draws and then directs and oversees during production.

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DKNY

Modern shapes and iconic branding are signatures of the famous fashion line’s eyewear brand. Having designer frames like those offered by DKNY can do more than set you apart from the crowd, they can give your style a refreshing New York look.

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Etnia Barcelona

Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.

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Hugo Boss

Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.

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J.F. Rey

J.F. Rey eyewear line-up exhibit a European flair that’s hard to find anywhere else. Those who want to look outside of the box and wear eyewear that’s one of a kind often find J.F. Rey to be their new favorite.

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Karl Lagerfeld

Karl Lagerfeld frames have taken the fashion world by storm. These aren't your typical accessory—they're an innovative blend of urban glamour with a distinctive twist on classic styles. These designs are making waves using plant-based resin, high-tech details, and metallic accents while also introducing architectural shapes, glossy transparent finishes, and rich color gradients. If you want to make a statement, Karl Lagerfeld has you covered.

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Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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Lacoste

Lacoste frames feature a relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

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Lafont

The heritage of French lifestyle and the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.

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LAMB

Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

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LE PARC

Discover Le Parc by Reflect, an independent brand crafting fashionable eyewear that celebrates authentic individuality. Explore our collection of sophisticated frames, lenses, and sunglasses designed to empower your unique expression. With a seamless blend of timeless style and modern design, our collection features sensational shapes and ergonomic functionality while upholding uncompromising quality standards at reasonable prices.

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Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

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Morel

Just like their home country of France, Morel frames exude culture, sophistication, and artistry. Since 1880, Morel has created beautiful frames out of quality materials that sit on the very forefront of eyewear fashions.

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OWP

OWP has rightly earned its reputation as a creative, highly innovative company that is at home among opticians all over the world.  They execute new ideas and visions, which leads them to achieve peak performance, both technically and creatively, again and again.  The result is reflected in their collections.

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Roots

Casual and comfortable eyewear defines the ROOTS eyeglass frame collection. Eccentric details and colors blend with the brand's original love for the outdoors. This translates into modern styled frames that are perfect for every lifestyle.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

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Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

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Tokyo Bay

Vintage aesthetics and bold shapes define eyewear from Tokyo Bay. With a seamless blend of timeless sophistication and modern features, Tokyo Bay frames can fit a wide variety of looks, events, and styles.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

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Vanni

VANNI is a trend-setter, an innovator in constructional technique and looks beneath mere appearances to the deeper substance of materials, harmony among shapes, and the power of color.  VANNI is Italian design, 100% made in Italy, and quality at its best.

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Volte Face

Fabienne-Coudray Melsel has a passion for that which is beautiful.

Our Location

Wanna see what we’re all about?

From our practice’s architecturally stunning office to our warm and welcoming staff, visiting Total Focus Optometry is always an enjoyable experience.

Our team can’t wait to meet new patients and see friendly returning faces!

Our Address

  • 3352 Gateway Blvd. NW
  • Edmonton, AB T6J 6V1

Contact Information

Hours of Operation

  • Monday: 9:00 AM 6:00 PM
  • Tuesday: 9:00 AM 8:30 PM
  • Wednesday: 9:00 AM 6:00 PM
  • Thursday: 9:00 AM 8:30 PM
  • Friday: 9:00 AM 6:00 PM
  • Saturday: 9:00 AM 4:00 PM
  • Sunday: Closed

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Our Blog

What Diseases can be Detected During an Eye Exam?  

Eye ExamsEye HealthGlaucoma

Not only are our eyes a window to our soul, but they also provide a glimpse of our overall health status. Therefore, routine eye exams are key for maintaining good ocular health and vision.  While many see eye exams merely as a way to update their vision prescription, these check-ups are necessary for detecting any […]

Read More…

October 8, 2024
Total Focus

What are Progressive Lenses?

Glasses

Growing older is a privilege that brings about a wealth of wisdom and experiences, and also visual changes.  Presbyopia is a refractive error that develops naturally as we grow older, affecting our ability to focus on nearby objects. This condition will develop regardless of whether an individual already has an ongoing refractive error, like myopia […]

Read More…

October 8, 2024
Total Focus

Eye Twitching During Pregnancy: What Does It Mean?

Eye CareEye Conditions

Also commonly known as blepharospasm, eye twitching is generally a repetitive and uncontrollable spasm or blinking of the eyelid. More often than not, the issue occurs with the upper eyelid and the exact reason why it takes place is still unknown. However, some experts associate it with causes such as stress, caffeine, and fatigue. […]

Read More…

September 12, 2024
Dr. Craig M
An optometrist holds an anatomical model of the human eye.

Not only are our eyes a window to our soul, but they also provide a glimpse of our overall health status. Therefore, routine eye exams are key for maintaining good ocular health and vision.  While many see eye exams merely as a way to update their vision prescription, these check-ups are necessary for detecting any […]

Read More…

progressive lenses

Growing older is a privilege that brings about a wealth of wisdom and experiences, and also visual changes.  Presbyopia is a refractive error that develops naturally as we grow older, affecting our ability to focus on nearby objects. This condition will develop regardless of whether an individual already has an ongoing refractive error, like myopia […]

Read More…

A pregnant woman making a heart shape with her hands around her belly.

Also commonly known as blepharospasm, eye twitching is generally a repetitive and uncontrollable spasm or blinking of the eyelid. More often than not, the issue occurs with the upper eyelid and the exact reason why it takes place is still unknown. However, some experts associate it with causes such as stress, caffeine, and fatigue. […]

Read More…

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