Frames in South Edmonton

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Frames to Fit Your Style

At Total Focus Optometry, we know the difference stylish frames can make in your life. We don’t want any of our patients to settle on their frame design. Our team is here to help you find your perfect pair! 

Search through our various frames and lens brands below or visit our practice to see our full collection

Our Brands

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Blackfin

Lightweight titanium materials with Italian and Japanese styling cues abound in these perfectly crafted frames. Featuring quality and craftsmanship not seen by other brands, each pair is painstakingly manufactured in our Italian manufacturing facility and weighs in at 2.4 grams.

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Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

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David Spencer

David Spencer Eyewear is the ultimate style realization of a journey born in the heart of Minneapolis, Minnesota. Each frame in the collection is hand-designed, starting with sketches and color concepts that David personally draws and then directs and oversees during production.

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DKNY

Modern shapes and iconic branding are signatures of the famous fashion line’s eyewear brand. Having designer frames like those offered by DKNY can do more than set you apart from the crowd, they can give your style a refreshing New York look.

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EasyClip

Aspex Eyewear’s EasyClip® technology gives you eyeglasses and sunglasses in the same stylish frame, with removable polarized lenses that go on and off with one easy click.

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Etnia Barcelona

Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.

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FILA Eyewear

FILA stands for those who stand out. Through bold designs, unforgettable colors, eye-popping eccentricity, and fun European twists on familiar designs, FILA highlights a look you want people to see.

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Harley Davidson

With a passion for fulfilling dreams of personal freedom, Harley Davidson values the deep emotional connection created with their customers through their products, services and experiences.

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Hugo Boss

Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.

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J.F. Rey

J.F. Rey eyewear line-up exhibit a European flair that’s hard to find anywhere else. Those who want to look outside of the box and wear eyewear that’s one of a kind often find J.F. Rey to be their new favorite.

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KALEOS

KALEOS Eyehunters is an independent luxury eyewear brand from Barcelona, Spain. The brand mixes contemporary design with functionality in unique and personal creations.

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Karl Lagerfeld

Karl Lagerfeld frames have taken the fashion world by storm. These aren't your typical accessory—they're an innovative blend of urban glamour with a distinctive twist on classic styles. These designs are making waves using plant-based resin, high-tech details, and metallic accents while also introducing architectural shapes, glossy transparent finishes, and rich color gradients. If you want to make a statement, Karl Lagerfeld has you covered.

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Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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Lacoste

Lacoste frames feature a relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

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Lafont

The heritage of French lifestyle and the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.

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LAMB

Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

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LE PARC

Discover Le Parc by Reflect, an independent brand crafting fashionable eyewear that celebrates authentic individuality. Explore our collection of sophisticated frames, lenses, and sunglasses designed to empower your unique expression. With a seamless blend of timeless style and modern design, our collection features sensational shapes and ergonomic functionality while upholding uncompromising quality standards at reasonable prices.

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Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

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Morel

Just like their home country of France, Morel frames exude culture, sophistication, and artistry. Since 1880, Morel has created beautiful frames out of quality materials that sit on the very forefront of eyewear fashions.

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Nano

From a quiet classroom to rugged play on the school playground, Nano eyewear can handle it with style. These brightly colored and durable kids sunglasses have the ability to switch from hinged arms to attaching to a head band. Perfect for your on-the-go adventurer.

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NIFTIES

NIFTIES is a lot of character in a small frame. Designed to fit adults with fine facial features perfectly.
Available in sizes 44-49, the NIFTIES collection has an international look, with flattering silhouettes and bright colors.

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Nike

Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.

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Opal

Did you know princesses and superheroes sometimes need glasses too? Let your child express themselves with fun glasses from Opal! Opal is one of Europe’s leading brands for children’s and teenager’s frames. Opal offers a wide range of themed frames, including officially licensed Avengers, Disney Princess, Hello Kitty and Spiderman frames. They also offer stylish frames aimed at teens looking for something bold and fashionable. Whatever your child’s taste Opal has them covered.

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OTP

We're our One True Pair! OTP features modern structures and shapes for a fluid and weightless feel. Retro-inspired thin metal and translucent handmade acetate define the collection with a distinct color scheme of classic metallic trends paired with soft neutrals.

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Roots

Casual and comfortable eyewear defines the ROOTS eyeglass frame collection. Eccentric details and colors blend with the brand's original love for the outdoors. This translates into modern styled frames that are perfect for every lifestyle.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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Superflex Kids

Children's' eyewear has to be simple and durable. Colors and designs that catch the attention of any young wearer are also a plus. The Superflex Kids line offers a level of design quality among the best in the industry. Features like flexible hinges and strong materials are standard on every pair.

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Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

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Tokyo Bay

Vintage aesthetics and bold shapes define eyewear from Tokyo Bay. With a seamless blend of timeless sophistication and modern features, Tokyo Bay frames can fit a wide variety of looks, events, and styles.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

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Wiley X

In 1987, Wiley X, Inc. began its quest to become a world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement and civilian markets. Born on the battlefield by developing unparalleled relationships with U.S. Armed Forces and elite Special Forces units, Wiley X remains a standard issue item with many of these freedom protectors. Wiley X’s success quickly escalated when commercial markets that rely on impact resistance began to reach out due to the tremendous reputation Wiley X established within the military and law enforcement markets.

Our Location

Wanna see what we’re all about?

From our practice’s architecturally stunning office to our warm and welcoming staff, visiting Total Focus Optometry is always an enjoyable experience.

Our team can’t wait to meet new patients and see friendly returning faces!

Our Address

  • 3352 Gateway Blvd. NW
  • Edmonton, AB T6J 6V1

Contact Information

Hours of Operation

  • Monday: 9:00 AM 6:00 PM
  • Tuesday: 9:00 AM 8:30 PM
  • Wednesday: 9:00 AM 6:00 PM
  • Thursday: 9:00 AM 8:30 PM
  • Friday: 9:00 AM 6:00 PM
  • Saturday: 9:00 AM 4:00 PM
  • Sunday: Closed

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Our Blog

Why Are My Eyes So Dry When I Wake Up?

Dry Eyes

Whether you wear contact lenses, spend long hours in front of screens, or simply experience occasional discomfort, understanding the root of the problem can help you find relief. […]

Read More…

March 27, 2025
Dr. Craig M

How to Tell If My Glasses Are Polarized

Sunglasses

A simple way to check is by looking at a reflective surface through your lenses and rotating them—if the glare changes or disappears, they’re polarized. […]

Read More…

March 26, 2025
Total Focus

The Effect of Caffeine on Your Eyesight

Eye Health

Recent studies suggest that caffeine can also have an impact on your eyesight, potentially influencing eye pressure and other aspects of ocular health. […]

Read More…

February 20, 2025
Total Focus
A woman rubbing her dry eyes as she wakes up.

Whether you wear contact lenses, spend long hours in front of screens, or simply experience occasional discomfort, understanding the root of the problem can help you find relief. […]

Read More…

A man holding sunglasses against sunlight to test polarization.

A simple way to check is by looking at a reflective surface through your lenses and rotating them—if the glare changes or disappears, they’re polarized. […]

Read More…

A man drinking coffee in a cozy setting

Recent studies suggest that caffeine can also have an impact on your eyesight, potentially influencing eye pressure and other aspects of ocular health. […]

Read More…

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